In our post-COVID era, trade shows are back in a big way. According to the Trade Show News Network, about 12.7 million people attended trade shows in the first nine months of 2023 alone, which is a 15% increase compared to the same period in 2022.
While trade shows happen throughout the year, we’ve found that fall and winter are peak months for our clients. As you gear up for a busy trade show season, making a great impression is so important.
At Monster Design, we’ve created professional, eye-catching, and impactful trade show booths for leading brands like Microsoft, Qualcomm, Philips, BrightInsight, and the University of Washington.
If you’re on the fence about making the investment in a professionally designed and produced booth for trade show season, consider a few reasons why it’s worth it:
1) Enhance brand visibility
A professionally designed booth helps your brand stand out in a crowded trade show environment. With strategic use of your brand’s colors, logo, and design elements, you can create a visual magnet, drawing in attendees and making your brand memorable long after the event has ended. Best of all, we can handle your marketing outreach and collateral before, during, and after the event, ensuring consistent communication with your target audience.
2) Maximize in-person engagement
A good booth is so much more than a table and a backdrop; it’s an opportunity for true engagement with customers, prospects, and partners. Our expert designers know how to create booth layouts that encourage interaction and flow. Whether you need an area for product displays or demos, multimedia features, or seating, we can craft every element to meet your goals. We can also help you create marketing buzz that drives people to your booth.
3) Make the most of your trade show investment
When your company decides to attend a trade show, it’s not a small investment. Between registration costs, sponsorship or booth costs, and travel expenses, trade show season can be expensive. But when you’ve spent all that money on exhibiting, you’ll want to get the most “bang for your buck” by putting on a good showing for attendees.
4) Take something off your to-do list
Designing and producing a trade show booth is just one of many tasks that needs completing during trade show season. Don’t waste time trying to DIY a booth, source specialty production vendors, and ensure everything arrives on time. The Monster Design team can take the entire booth project off your plate, freeing up your time to tackle other tasks, whether that’s prepping for a keynote, booking travel, or setting up customer meetings.
Let Monster Design handle it
We have decades of experience helping leading brands in many industries showcase their brand, boost engagement, and maximize the benefits of trade show participation. Contact us today to see how we can help you find success during trade show season!