There’s a lot of talk in the hiring world about the importance of soft skills—the non-technical skills that enable individuals to be successful at work. They’re attributes that are valuable across industries, roles, and tasks. Some examples include friendliness, empathy, time management, and work ethic.
While soft skills are typically discussed in the context of hiring employees, they can also be really valuable when you’re hiring or evaluating a marketing agency.
When you’re evaluating potential marketing agencies, be sure to look beyond their technical skills and creative chops. Here are a few must-have soft skills for marketing agencies.
Collaboration
A good agency should be an extension of your in-house team. That means being willing to roll up their sleeves and work together to create, iterate, refine, and launch. At Monster Design, we treat our clients as partners working toward a shared goal.
Problem-solving
Outside-the-box thinking and perseverance are invaluable attributes in a marketing agency. Seek out partners who are willing to ask the big questions, dig deep, and surface solution after solution until a path forward is found.
Adaptability
The only constant is change, and a good agency partner works with agility. Priorities change, timelines move around, and pivots are just part of the game. We pride ourselves on being nimble and taking a “go with the flow” approach to meeting your goals–even if they evolve over time.
Communication
Communication is key, as they say, and a great marketing agency prioritizes great top-notch communication. This includes being easy to get a hold of, answering emails and phone calls in a timely manner, facilitating productive meetings, and quickly identifying roadblocks.
Organization
Creatives have a reputation for being disorganized, but organizational skills are crucial to a successful agency-client relationship. At Monster Design, we strive to run a tight ship, keeping files meticulously organized, coordinating project schedules with great detail, billing with accuracy, and keeping aligned to contracts.
Take the first step
At Monster Design, we have both the soft skills we’ve covered here and the serious creative and technical chops to tackle your biggest marketing challenges. Reach out today and let’s talk.