Erika Nagy

Paid media strategist

Erika has nearly 30 years of digital/ marketing qualifications across clients such as Nordstrom, Dick’s Drive In, Nike, Best Buy, PAWS, Saving Great Animals, Ballard Food Bank, Mary’s Place and more.

As a deep rooted Seattle native with over 30 years of experience in media strategy, planning, and buying, she has helped brands and organizations navigate the evolution of digital marketing—from its earliest days to today’s data-driven, omnichannel landscape. Her expertise spans search engine marketing (SEM), paid social, digital media, analytics, measurement, and performance marketing, with experience leading both agency and direct client engagements across nonprofit, B2C, and B2B organizations.

Erika began my digital advertising career in 1999 at Avenue A, the West Coast’s first digital advertising agency, where she was part of the pioneering team that helped shape the future of online media. During that time, she also contributed to the development and growth of Atlas DMT, the industry-leading ad serving, tracking, reporting, and analytics platform that supported more than $5 billion in digital media investments before its acquisition by Microsoft in 2007. Whether advising executive teams, optimizing complex paid media programs, or building integrated campaigns, her approach is grounded in data, collaboration, and delivering meaningful business outcomes.

Outside of work, she is passionate about giving back to my community. She volunteers with a local animal shelter, foster puppies and dogs, and helps to place them in loving forever homes. She’s also a proud baseball mom, spending countless hours at the ballfields cheering her two sons, now 22 and 18, who have shared a lifelong love of the game, playing through high school and now college.

Specialties

• Full-funnel integrated media strategy
• Paid social ads
• SEM
• Programmatic buying
• Endemic and direct partnership ad sponsorship strategy + negotiations
• Deep data focus–Media analytics–analysis, reporting, insights + recommendations
• A/B testing–including visual / creative ads, landing pages, copy testing, audience testing and bid strategies