Jen Lyons

Brand + content strategy, writer

For over two decades, Jen Lyons has been working at the intersection of creative ideation and strategic thinking. A seasoned copywriter and savvy brand strategist, clients trust Jen with their most important marketing initiatives, whether that’s launching (or reinventing!) a brand, building customer loyalty, expanding into new markets, or shoring up support for important causes. Jen started her career in luxury travel marketing, and has both continued in this vertical and expanded into other industries, including ecommerce, healthcare, financial services, nonprofit, real estate, and more.

She’s had the privilege of working with companies small and large, from innovative startups and family-run businesses to Fortune 500 brands including Zillow, Microsoft, Alaska Airlines, and Fred Hutchinson Cancer Center.

Jen is also proud to be plugged into the Seattle philanthropic community. She’s a longtime group facilitator for PEPS, the Program for Early Parent Support, and currently serves as board vice-president of the Women’s Philanthropic Collective of Seattle.

Specialties

• Brand messaging
• Copywriting guidelines
• Voice + tone exploration
• Key messaging frameworks
• Content strategy
• Marketing copywriting
• Editing + proofreading
• UX/UI writing
• Multi-channel campaign planning
• Product/company naming